RIMMEL LONDON
Get The Look!
Illustration assets including a map of London for make up brand Rimmel London to market Kate Moss Salon Pro nail polish. The interactive map focused on music venues in the capital as part of a digital ad campaign, each venue revealing a different nail polish colour in the collection.
Rimmel London commissioned me to create a map of the city. The map & elements were for a microsite to help promote a new range of Kate Moss Salon Pro nail polish. Each shade coordinates with a different music scene & venues in London & Icons were animated when scrolled over & revealing a different shade of nail polish.
The venues included Abbey road, Camden town, Brick lane, Carnaby Street, Hyde Park, Brixton Academy, Shakespeares Globe, Trafalgar Square, The O2 and Wembley Stadium dotted about the more famous London landmarks.
The colour palette of the brief correlated with the shades in the range of nail polish. I also had to provide frames and decorations to sit around the various videos & promotional footage keeping 'the London look' coherent!