![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/91b6a8df-778b-4aae-ac70-ae4c6f095da6_rw_1200.png?h=4d8bf407495bfd8bdaa077e32efba5db)
Designs for Cravendale 'Future Milk' project in association with YCN.
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/b7826ba2-9751-4ca2-a5ff-c54c3523daa3_rw_1920.png?h=9268e75fb21b3e69614f2da272824955)
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/e1a0e65f-545f-42c1-a1c9-fdab727d24e4_rw_1200.png?h=e4bf2240d3adeb9e0ce51ac80e4e3139)
The brief was to come up with new packaging to appeal to a younger generation encouraging them to drink more milk. This is what I came up with keeping the designs fun for a younger customer yet still keeping them fully comprehendible & attractive for all other age groups.
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/7812cddd-8815-44eb-8070-e7d0fc65a022_rw_1920.png?h=867ecc70feec55e43ed8e584e7ea91e4)
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/531342fb-77ce-4f64-b748-f46f4e0e18ce_rw_1200.png?h=29d107cfcee51a3ce117f7a311a28c59)
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/2bd5fca4-03d8-42e2-a5da-dc8f843ea1a5_rw_1920.png?h=ed794c2841f94eb048df80efa713836a)
Having always had a love of illustrated packaging it was a fun project to work on. Unfortunately my designs were not used in final production but great to visualise how they would have been realised. Milking it? Maybe a bit!
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/d34c7672-1300-40e2-972c-4ff67ac773a4_rw_1920.png?h=b920a61332cbad9fc75bd5e578388161)
![](https://cdn.myportfolio.com/71e4cd80b8fd137386b7171870ab225d/0dd04d7d-e304-4164-8a81-f860edbb31b3_rw_1200.png?h=5fc6aaa452146e572c4c6b8cbb2d621a)