Proposed designs for Cravendale's new packaging to appeal to a younger generation encouraging them to drink more milk. The brief to keep the designs fun for a younger customer yet still keeping them fully legible & comprehendible & attractive for all other age groups.
Designs for Cravendale 'Future Milk' project in association with YCN. The brief was to come up with new packaging to appeal to a younger generation encouraging them to drink more milk. This is what I came up with keeping the designs fun for a younger customer yet still keeping them fully comprehendible & attractive for all other age groups.
Having always had a love of illustrated packaging it was a fun project to work on. Unfortunately my designs were not used in final production but great to visualise how they would have been realised. Milking it? Maybe a bit!
