A celebration of horseriding and horse shows. A design based on the geometric layout of an equestrian inspired silk scarf. This design was the basis of a whole campaign across printed & digital marketing, packaging, events & promotional gifts for Twinings tea in Taiwan & Hong Kong.
I was commissioned by Twinings of London to create illustrations based on horse riding and the rich English culture around it including horse shows, events & the riders. The silk scarf, often worn by horse lovers seemed a great vehicle to convey the theme. The campaign ran in Hong Kong & Taiwan & illustrations were used in advertising, packaging and promotional events & gifts.
FULL CASE STUDY COMING SOON...
Allan Deas • Illustration • Graphic Design • Art Direction
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